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Branding with Colors

posted on: September 24th, 2007

Branding with Colors

Branding is such a strong subject on web logs. I had a really good conversation with Nate Whitehill. After a discussion about branding a blog, we threw out some ideas about colors and our focus of branding. I felt that the the red and yellow theme was great because it would stand out in a crowd, yet the color are reminiscent of Mc Donald’s. Which I wanted because I wanted this site to be brandable to the larger audience of potential bloggers. However I might have miscalculated with potential bloggers and long time readers. So I had to rethink the scheme of the colors. The conclusion is to go with a nicer tone.

Blue is the way GO! Blue evokes trust and I want to be able to create a large fan base. After I googled blog design colors, I came across this cool site Design Meltdown, that talks about the Top 20 most popular blog colors. This site highlights blogs like Engadget, TechCrunch and Gizmodo. It appears the blue theme is pretty popular.

Maybe this is why Hotmail, Gmail, Wordpress is blue. Get ready, this site is about to undergo some changes. I know its soon, but I’m a person of action and lets make it happen

Popularity: 22% [?]

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2 comments, sweet! »

Comment by Starfeeder
MyAvatars 0.2

September 24th, 2007 at 10:30 am

Yeah I love Blue too, its very Web neutral, like how Silver represents class and sophistication… blue represents that online. Of course there are silver luxury cars as well as silver pintos, same online.

I think a new trend however is green :)

 
Comment by Angie
MyAvatars 0.2

October 5th, 2007 at 3:31 pm

McDonald’s uses the red/yellow, because studies have shown those colors invoke hunger.

 

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