Business Wire states that blogging is now reaching a new audience of consumers.  Doctors are given a chance to talk directly to the consumer.  This could open a whole new realm of discussion of a medium. 

While blogging is growing exponentially, 72 million blogs in 2007 compared to 35 million in 2006, medical blogging is a relatively new phenomenon. There currently exists approximately 700 medical blogs in the blogosphere. Unlike many other medical blogs which are written by doctors for other doctors, Dr. Val and The Voice of Reason speaks directly to consumers. Read full article.

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Blogging is here to stay.

Perhaps that’s because, over the past decade, the blog has morphed into something much louder–and more lucrative. Barger never planned to make any money from his Web log, and he never did. But today’s blogosphere is a more mammon-driven place. Viewed through the lens of business, one might say that blogs are even coming of age.

Steve King, a senior fellow at the Society of New Communications Research, estimates that blogs attract between $50 million and $100 million of ad money a year, a figure that’s multiplying rapidly. Read full Article.

This fuels lots of drive for this movie to get completed.  It’s a driving phenomenon that needs to be showcased.  This movement is starting to get more recognition from the centralized media networks.  Blog ON!

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The guys at Automattic the creators of Wordpress, one of the more widely used blog platforms, is cashing in big from investors.  Read the full article here from Blogging Stocks.

I had a chance to meet Raanan Bar-Cohen at Blog World Expo.  He’s a passionate humble guy.  He has lots of insights.  Hopefully I will get a chance to showcase their platform in the movie.

Updates: 

1. Yes we are under way.
2. We are back on track
3. Pictures from the kick off party will be posted shortly.
4. The winner of the Blogger Rookie of the year 2007 is Jonathan Volk.
5. Miss me? or what??

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NY times states that blogs are resourceful way to market your small company.

That tool is blogging, though small businesses with blogs are still a distinct minority. A recent American Express survey found that only 5 percent of businesses with fewer than 100 employees have blogs. Other experts put the number slightly higher.

But while blogs may be useful to many more small businesses, even blogging experts do not recommend it for the majority.

Blog are becoming more popular with corporations.  However it would be difficult to create a blog for a company if they only had a few products or services.  Blogs feed on constant updates.  This is why gossip and tech blogs to so well. 

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